Description

The Product Director will own all product testing, development, and operations activities, as well as execute a commercialization plan. They will be responsible for identifying, hiring, growing, and developing a best-in-class product team.

Jobs to Be Done

1. Portfolio Strategy (define “the what”):

• Accountable for end-to-end product strategy informed by customer needs and problems and broader market trends.
• Working in collaboration with cross-functional teams, including engineering, design, business ops, and marketing, to develop a deep understanding of customer needs and problems (via customer interviews, surveys, etc.) and the market (competitors, buyers, distributors) for the product.
• Partners with cross-functional teams to develop product vision, roadmap, and execution plan.
• Ensures the customer’s ongoing experience aligns with the product’s vision.
• Based on guidance from different teams, define, test, and validate the technical and operational models for the product, including:
  • Technology & Operations Management
  • Go-to-Market Strategy
  • Financial Plan
• Define and report on OKRs.
• Understand the minimum viable product at launch (i.e., the smallest set of features needed to test a hypothesis) and the approach for adding new features.

2. Product Development & Operations (define and execute “the how”):

• Execute product development, owning the artifacts, and leading all product testing, development, and operations activities.
• Drive end-to-end agile product development process for the product.
• Effectively work with internal stakeholders (e.g., engineering, operations, finance) and external stakeholders (when applicable) to understand use cases, assess costs and feasibility, and align product development with CARPL objectives.
• Continuously assess for process improvements and problems that need solving to optimize operations and financial performance, creating the blueprints that the operations team will follow.

3. Product Commercialization (get the product to market):

• Execute the GTM plan, aligning it to the product roadmap, in collaboration with internal (Marketing, Analytics) and external (Customer) stakeholders.
• Based on channels selected by the Portfolio Lead, define, test, and iterate pricing, positioning, and promotion strategy.
• Direct his or her team in monitoring and analytics of product performance and the competitive environment.
• Oversee execution of customer implementation plan and training of implementation team to successfully launch and implement products with customers.
• Continuously refine the go-to-market plan and approach.
• Encourage a culture of humility and team empowerment to innovate through calculated risk-taking and entrepreneurial thinking.

Preferred Candidate Profile

• Bachelor’s degree in STEM or related field.
• Master of Business Administration or Product Development preferred.
• 10+ years of professional experience in healthcare product management.
• Experience bringing new solutions to the market within a product development framework.
• Experience leading change and building new products.
• Experience in startup culture.
• Business savvy: Need a good dose of business acumen to develop a vision for the product that aligns with business goals.
• Technical expertise: Need a good handle on the technical side of the product development process to ensure that the product is built and tested according to the needed specifications.
• Consumer Research: Know the market inside-out to identify opportunities for growth
• Ability to prioritize: To ensure that goals and deadlines are met, you need to determine what's a high priority and what can wait.
• Communication skills: Excellent communication skills needed along with being an active and engaged listener.