Description

Experience Level: 2+ Years

Job description

You Will :
• Help drive the go-to-market plan and ongoing marketing strategy with the marketing team.
• Develop product positioning, value propositions, and messaging to be used in product development and marketing campaigns.
• Develop data-driven lifecycle marketing and cross-sell strategies to promote product growth and retention.
•Monitor industry trends and best practices to stay up-to-date on emerging growth strategies and tactics.
• Manage the implementation of growth campaigns, including creating and managing budgets, timelines, and resources.
• Collaborate with product teams to ensure growth strategies are aligned with the product roadmap and user experience.
• Building a Growth Plan for monthly, quarterly, and yearly growth projections.
• Identify target customers, their needs, and how products will meet those needs through surveys, interviews, and product usage.
• Track marketing program performance and optimize through continuous testing.
• Assess competitive offerings and promote ongoing differentiation.

Qualifications:

You Have:
• MBA degree or equivalent practical experience.
• 1-2 years of experience working in product marketing, growth or lifecycle marketing, or similar go-to-market positions.
• Experience with marketing and go-to-market in the healthcare/ heath tech markets.
• Excellent communication skills, both written and verbal, with the ability to communicate complex medical concepts in a clear and accessible manner.
• Proven ability to blend medical knowledge with marketing strategies to drive business growth.
• Roll-up-your-sleeves entrepreneurial, start-up attitude, can work independently with little oversight.